The Same Street Reads Differently to Every Eye

By the Editors, on the Business of Personal Report

It hath long been remarked that no two persons, walking the identical street, behold the identical town. One eye is drawn to the bakery's window; a second, to the news agent's placards; a third passes both, intent only upon the chemist's door — and each is guided thither not by chance, but by the whole sum of what he hath liked, disliked, tried, and thought before.

Banor is built upon this same principle, applied to the whole of the information a person encounters. We hold that the notices of the world ought to be read through the particular lens of the reader — his history, his tastes, and the counsel of those who have gone before him, thought as he thinks, and stood where he now stands. In this way the world is not merely shown to him; it is localized, and made his own.